The Boston Beer Company and PepsiCo announced plans to create alcoholic Mountain Dew.
The collaboration called Hard Mtn Dew is expected to hit shelves in early 2023. Boston Beer will develop and produce the drink while Pepsi creates a new entity to sell, deliver and market the beverage.
Adults of legal drinking age can enjoy the bold flavors of original Mountain Dew, black cherry and watermelon Mountain Dew with an alcoholic twist and zero sugar. The new flavored malt beverage will contain 5% alcohol by volume.
Pepsi has been trying to move Mountain Dew out of the confines of the soda category and into new markets.