WFAN squarely defeated ESPN New York in the latest ratings book as major changes loom at the latter radio station.
In the afternoon matchup that has been the most hotly contested between the two networks for the last several years, WFAN’s “Carton & Roberts” with Craig Carton and Evan Roberts ranked second in the market with a 7.5 share in men 25-54 — the demographic to which sports talk radio listeners are marketed to advertisers — while ESPN’s “The Michael Kay Show” with Kay, Don La Greca and Peter Rosenberg ranked 14th with a 2.9 share. These ratings are from 3-6:30 p.m., when the two shows overlap.
WFAN’s “Boomer & Gio” with Boomer Esiason and Gregg Giannotti finished tops in the market with a 9.7 share in morning drive from 6-10 a.m., while ESPN New York’s combination of “DiPietro and Rothenberg” with Rick DiPietro and Dave Rothenberg and “Keyshawn, JWill and Max” with Keyshawn Johnson, Jay Williams and Max Kellerman finished No. 15 with a 2.5 share.